Legal/AI content & sharing

AI content & sharing

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In short: Everything StudioSet makes is AI-generated, even when it looks like a real photo. Where the AI model provides it, your files carry provenance information (Content Credentials) that says so, and we ask you not to remove it. If you publish realistic images or videos of people, label them as AI. Do not suggest that a brand endorses you when it does not. When you post something, you are the publisher and you are responsible for it.

Draft — to be reviewed by a lawyer before launch.

1. Your results are AI-generated

The photos and videos you make with StudioSet are created by AI models. They can look like real photos, but they are not records of real moments. A persona wearing a dress in a café was never in that café, and may never have worn that dress.

Please keep this in mind whenever you share or use your results. Realistic AI images can mislead people if they are not labeled.

2. Provenance information (Content Credentials)

Some of the AI models we use add provenance information to the files they create. This can include:

  • C2PA metadata, also called Content Credentials, which records that the file was made or edited with AI;
  • invisible watermarks added by some models.

We keep this information in your downloads and exports where the model provides it. It is not added by every model, and some editing tools, apps and social networks remove it when a file is changed or uploaded.

Please do not remove, hide or alter provenance information or watermarks. They help people understand what they are looking at, and some platforms use them to add AI labels automatically.

3. Label realistic AI content when you publish it

If you publish a realistic image or video of a person made with StudioSet, tell people it was made with AI. A short, clear label is enough, for example "AI-generated" or "Made with AI".

This matters for three reasons:

  • The law. Under the EU AI Act (Article 50), from 2 August 2026, people who use AI to create or change images, audio or video that look like real people, places or events ("deepfakes") must disclose that the content is AI-generated or manipulated. There are limited exceptions for clearly artistic, creative, satirical or fictional work, but even then the AI use must be disclosed in a way that does not spoil the work. Other countries and US states have, or are adding, similar rules, especially for political content and advertising.
  • Platform rules. Social networks such as TikTok, Instagram and YouTube require creators to label realistic AI-generated or altered content, and may remove content or limit accounts that do not. Their rules change often, so check each platform's current policy before you post.
  • Trust. Your audience deserves to know what is real.

How to label

  • Use the platform's own AI label or disclosure setting when it has one.
  • Add a clear note in the caption or on the image, such as "AI-generated image".
  • For ads and sponsored posts, make the disclosure easy to see, not hidden at the end of a long caption.

4. Advertising and brands

Many people use StudioSet to show products or outfits. When you do:

  • Do not imply endorsement. Do not suggest that a brand, designer or store sponsors, approves of, or works with you or your persona when it does not.
  • Show products honestly. If you advertise your own product, the image must represent it fairly. Do not make a product look bigger, better or different from what customers will receive.
  • Disclose paid relationships. If a brand pays you or gives you free products, follow advertising rules where you live (for example, the US Federal Trade Commission's endorsement guides) and the platform's paid-partnership tools.
  • Do not present AI personas as real customers. An AI image of a persona is not a real customer review or testimonial.

5. Real people and consent

A persona may only be of you, of a real person who gave you permission, or invented. When you share images of a persona based on a real person:

  • make sure that person agreed to how you are sharing them, not only to the persona being created;
  • never use them in a way that could embarrass, harm or mislead;
  • stop and remove posts if they withdraw their permission.

Never publish images that make a real person appear to do or say something they did not. See our Acceptable Use Policy.

6. You are the publisher

When you download, post, share or publish content made with StudioSet, you are the publisher of that content, not us. You are responsible for:

  • following the law and the rules of the platform you post to;
  • labeling AI content;
  • having permission from any real person shown;
  • making sure you are not infringing anyone's rights.

We plan to offer publishing to social networks from inside the app. When that is available, you will still be the publisher of what you post, and we may add AI labels or keep provenance information automatically where the platform supports it.

7. Rights in AI content

As explained in our Terms of Service, you own your results as between you and us. But AI-generated images may not be protected by copyright in some countries, and other users may get similar results. Do not assume you can stop others from using similar images.

8. If you see misuse

If you find content made with StudioSet that uses your likeness without permission, is intimate imagery shared without consent, or infringes your rights, please use our Report content / takedown page.

Contact

Questions about this policy: support@studioset.app

Related policies: Terms of Service, Privacy Policy, Acceptable Use Policy.